BIGDATA IN ADVERTISING

BIGDATA IN ADVERTISING

Advertising analytics revolves around three different areas, Attribution, Optimization and Allocation as depicted in the following diagram.  Aggregating data sources from different platforms and using analytics to predict business outcomes, has been a core strength of Kreara.

We recently developed a platform on BIGDATA which will provide an analytics framework for a near realtime placement of an advertisement while ensuring the maximum returns.

bigdata advertising

bigdata-advertising

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