Best Customer Analysis enable the identification of a prospective customer list based on behaviour and attributes of your best customers. Transactional analysis of the current customer behavioural data coupled with Geo-demographic mapping identifies patterns in customer behaviour. RFM data modeling will be used to put customers into behavioural cells.
There are two primary aspects to any customer analysis, a demographic profile and a behavioral analysis. Demographic profiles break down customers into age, income, geographic and other easily identifiable categories. A behavioral analysis in its simplest form identifies the reasons customers choose to buy a product instead of the alternatives. The behavior analysis will aid the development of customer focused content for the Website and email marketing by identifying precisely what customers want to hear. The customer demographic profile will help identify the best marketing channels by comparing the demographics for each of the potential channels.