Up-selling differs slightly from cross-selling by the fact that the salesperson is not much concerned in selling an additional product to generate more revenue. Rather he/she is more inclined towards selling a higher-end version of the product that the customer originally came to buy. Up-selling also takes place when there is a decision to expand a business relationship with you or your company over the long term. Up-selling is one such technique whereby the customer service representative encourages the customer to purchase more expensive items, upgrades and/or add-ons. Analytics techniques employed for cross sell is often applicable to up-sell modelling also.
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