Customers are tough to find and even tougher to keep. That is one of the reasons why it’s important to keep your customers active and “in the loop”. We often try to do that through routine communications which might (or not) be relevant to them. If you don’t communicate to the customers taste,then, you are at the risk of either driving them away or making them dormant (zzz….).
Talking about which, how many of your customers are sleeping?
80% of the people that we asked this question said they don’t have an answer right away. Isn’t it quite ironic, that you have spent considerable dollars to acquire these customers and then let them sleep. We will help you with this problem.
We have an analytics framework which will find and reactivate your sleeping customers.
- Slice your customers into active & passive using the purchase history.
- Based on the recency, frequency and monetary aspects of their purchase, cluster the active customers.
- Now target the passive customers using the characteristics of each cluster.
We have examples where as high as 73% of the sleeping customers got reactivated.