• Cognitive computing in commercial aspects

    Cognitive Computing has swiftly advanced from being just another initiative to a commercial reality. Be it in the field of real estate, automobile, media or marketing; cognitive computing will most definitely make an unerasable mark in the respected field. The cognitive machine analyses the data and then adapts and learns from its mistake. Cognitive Computing […]

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  • COGNITIVE Marketing Partner

    The history of mankind shows that for as long as media existed so did advertisements. When the newspaper was a sensation the ads started there, slowly moving to radio, television, internet and now in social media and mobile applications. There is no doubting certain marketing strategy the big shot names implement to get their products […]

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  • Let Machines Decide Your Advertisement

    Machine learning has been evolving over things that humans do the best. Take art, for example Music, Customer service, Games, Financial trading, Healthcare, News reporting, And of course, Marketing and advertising. As advertising is getting more personalized and customers turning to expect a unique brand experience, machine learning helps to target accurate display advertisements and […]

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  • Advertising analytics revolves around three different areas, Attribution, Optimization and Allocation as depicted in the following diagram.  Aggregating data sources from different platforms and using analytics to predict business outcomes, has been a core strength of Kreara. We recently developed a platform on BIGDATA which will provide an analytics framework for a near realtime placement […]

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