• Cognitive computing in commercial aspects

    Cognitive Computing has swiftly advanced from being just another initiative to a commercial reality. Be it in the field of real estate, automobile, media or marketing; cognitive computing will most definitely make an unerasable mark in the respected field. The cognitive machine analyses the data and then adapts and learns from its mistake. Cognitive Computing […]

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  • COGNITIVE Marketing Partner

    The history of mankind shows that for as long as media existed so did advertisements. When the newspaper was a sensation the ads started there, slowly moving to radio, television, internet and now in social media and mobile applications. There is no doubting certain marketing strategy the big shot names implement to get their products […]

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  • Market with MACHINES

    Until recently, businesses were blind to the valuable insights hidden in unstructured content. Despite millions of customer data available, leveraging this data to understand the needs and to do target marketing is becoming difficult for the businesses. A recent study by DataMeer found customer analytics dominate big data use in sales and marketing departments, supporting […]

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  • Let Machines Decide Your Advertisement

    Machine learning has been evolving over things that humans do the best. Take art, for example Music, Customer service, Games, Financial trading, Healthcare, News reporting, And of course, Marketing and advertising. As advertising is getting more personalized and customers turning to expect a unique brand experience, machine learning helps to target accurate display advertisements and […]

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  • FISHING | A LESSON OR TWO

    We got an email on December 8th 2014 from an E-Retailer based out of Ontario, Canada. He was worried about the poor response rate for his target campaigns and mailers. Campaign data (outbound and inbound responses) was lying around in his database and was not getting analysed. Our data scientists did a detailed study over […]

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