• COGNITIVE Marketing Partner

    The history of mankind shows that for as long as media existed so did advertisements. When the newspaper was a sensation the ads started there, slowly moving to radio, television, internet and now in social media and mobile applications. There is no doubting certain marketing strategy the big shot names implement to get their products […]

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  • A Ferrari or A Porsche?

    Humans more often than not are always in a state of confusion. They are unaware of the next decision they need to implement. No matter how small or how big of a decision it is. People always hesitate before their final judgment. Even the best decision makers stagger when the stakes are high on a […]

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  • Saving Lives, Cognitively!

    The biggest challenge that experts thought would exist in the field of healthcare is the exact same thing that is now creating ripples in cognitive computing area –The User Experience. Cognitive Computing is implemented on patients so as to be made aware of their ever changing conditions. This goes a long way in helping medical […]

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  • Cognitive Health Care

    “Prevention is better than cure”, A single sentence with so much depth might never have been spoken before. Those suffering from ailments would surely grasp the intensity of the statement. Throughout time we have read the general preventive measures for each disease but the key word is ‘general’. Early identification of any symptom can help […]

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  • Fundamentals of Cognitive Computing

    In this digital age, the amount of information being processed is increasing at an alarming rate. The next step involves utilizing this limitless information to human benefits. There are several sciences that promise to deliver the same but all pales in comparison to ‘cognitive computing’. Cognitive Computing can be referred to as the penthouse of […]

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  • Take a Safe Drive

    The road sign plays a significant role in facilitating driving in a remarkable way that’s safe for the vehicle motive force and alternative road users. The information given by the road signs captured as into colors and shapes for simple identification. Most of the road accidents attributes to either reduced attention of drivers or ignoring […]

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  • Market with MACHINES

    Until recently, businesses were blind to the valuable insights hidden in unstructured content. Despite millions of customer data available, leveraging this data to understand the needs and to do target marketing is becoming difficult for the businesses. A recent study by DataMeer found customer analytics dominate big data use in sales and marketing departments, supporting […]

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  • Retail has always been about dealing with huge volume of growing data that are ready to be scrutinized for real time insights to boost and speed up decision-making. Use of machine learning is quite invasive in the retail sector to deeply increase sales and customer engagement through the application of predictive analytics for right recommendations, […]

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  • Machine Learning Elevating Data Analytics

    Data Analytics has always been subjected by a trial-and-error analysis, a method that becomes difficult when datasets are large and diversified.  Handling huge volume of data usually leads to limited options in building analytical models. Processing large datasets in a reasonable amount of time does not always be supported with the traditional statistical methods. These […]

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