Businesses are racing to keep up with consumer demands and technological innovations. Adoption, innovation, and customer acceptance of intelligent agents are increasing. Both businesses and customers are recognizing the value of virtual agents in terms of customer service and support. Cognitive conversational bots power customer relationship management that allow businesses to drive customer advocacy through […]
The road sign plays a significant role in facilitating driving in a remarkable way that’s safe for the vehicle motive force and alternative road users. The information given by the road signs captured as into colors and shapes for simple identification. Most of the road accidents attributes to either reduced attention of drivers or ignoring […]
Until recently, businesses were blind to the valuable insights hidden in unstructured content. Despite millions of customer data available, leveraging this data to understand the needs and to do target marketing is becoming difficult for the businesses. A recent study by DataMeer found customer analytics dominate big data use in sales and marketing departments, supporting […]
Retail has always been about dealing with huge volume of growing data that are ready to be scrutinized for real time insights to boost and speed up decision-making. Use of machine learning is quite invasive in the retail sector to deeply increase sales and customer engagement through the application of predictive analytics for right recommendations, […]
Data Analytics has always been subjected by a trial-and-error analysis, a method that becomes difficult when datasets are large and diversified. Handling huge volume of data usually leads to limited options in building analytical models. Processing large datasets in a reasonable amount of time does not always be supported with the traditional statistical methods. These […]
Traditionally, retailers use a normal way to segment consumers based on recency, frequency of purchase and monetary value of purchases (RFM score). Retailers judge a customer based on these factors and market their products. These traditional methods often lead to biased decisions on consumer purchase as the retailer continues to promote the similar products which […]
75% of business pioneers state ‘growth’ as the key source of value from analytics but only 60% of those pioneers have predictive analytics abilities. So what’s preventing the businesses from accomplishing predictive analytics capabilities? The major roadblock is applying the right set of tools, which can pull powerful insights from this stockpile of information. Using […]